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From a solid foundation to 50K+ views and a growing audience in under 60 days

Health & Nutrition Coach
Instagram
01 · Context
What was the starting point?
Wonderlivings is Amal Zayed. A nutritionist, course instructor and wellness coach specializing in anti-inflammatory nutrition. Her Instagram account existed, but it was far from reaching its full potential: it lacked consistency and wasn’t reaching new audiences.

Goal: Build reach among non-followers, appeal to a bigger audience within her target group and design the profile in a way that converts profile visits into course inquiries.
02 · Approach
Focus on reach, relevance and clear positioning
1
Channel optimization and strategy development as a foundation
2
Reels as the primary reach format (non-follower focus)
3
Clear content focus: anti-inflammatory diet
4
Monthly reports with specific recommendations for improvement
03 · Results
Measurable results in 2 months
0
Total impressions
0
Impressions MoM
0
Non-followers reached
0
Profile activity
0
Link-Clicks
0
Interactions
04 · Continuation
From Social Media Management to Content Partnership
After the SMM phase, Wonderlivings took over channel management again and the collaboration shifted toward content creation: the ongoing production of content, which is now handled internally.
Client
Working with Chantal is uncomplicated, professional and enjoyable. She listens carefully, brings in her own ideas and complements existing concepts. Communication is solution-oriented, even when something unexpected comes up. She works precisely and approached the project with patience, positive energy and a drive for quality. You can truly feel how much she cares about delivering great results.
— Amal Zayed, Founder Wonderlivings
05 · Work Samples

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