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From 3 posts in 2 months to a consistent, growing organic presence in 8 weeks

Steasy
Swiss Consumer Goods Startup
Instagram
Pinterest
8 weeks
Case Study - Steasy
01 · Context
What was the starting point?
Steasy is a Swiss startup that offers portable mini steamers for meals on the go. Until now, the brand had focused heavily on paid ads - it lacked a consistent organic presence. In the two months leading up to our collaboration, only three posts appeared on the channel. The goal: to create a sustainable, strategically built organic presence that builds trust, humanizes the brand and reaches new target audiences without an advertising budget.
02 · Approach & Strategy
What was done?
1
Comprehensive channel analysis of Instagram & Pinterest
2
Developed content pillars (Lifestyle, Myths, Comparisons)
3
Posting schedule of 3 - 4 posts per week
4
Performance-Tracking & monthly optimization
03 · Instagram Results
Measurable numbers in 8 weeks
0
Organic Impressions
0
Reach
0
Impressions through followers
0
Posts
→ Hint: Pinterest: Engagements +33%, Outbound Clicks +50%, even though impressions were down slightly. This shows that there was more relevant engagement despite a narrower reach.
04 · Insights
What worked?
The increase in follower impressions (+152%) shows that consistent posting has re-engaged the existing community - a clear sign that the frequency and relevance of the content were working. While the average reach per post has decreased, significantly more touchpoints with the target audience have been created.
Client
Her fresh perspective has been a real boost for our feed: cool, new ideas, implemented on-brand, from the hook to the caption. She's reliable anyway — deadlines are met, agreements are kept, and we didn't have to chase anything.
— Johannes Hofer, CMO Steasy
05 · Work Samples

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