Building a Consistent Visual Identity for a Multi-Brand Beauty Retailer

Disruptif Beauty is a Swiss online beauty retailer that sells products from various brands. The problem: If you only use manufacturer images, you’ll look just like every other retailer on social media.

Products from different brands are difficult to present together in this way: there is a lack of visual consistency and brand recognition.

The solution: An annual photo shoot that establishes its own visual style regardless of the manufacturers.

Instead of isolated product photos, each shoot results in a complete content system:

Product images for new and existing brands, lifestyle visuals for feeds and stories as well as how-to videos to enhance understanding and build trust.

This allows products to be displayed not only individually but also in a real-world usage context.

All content is posted on the organic Instagram channel—for product launches, giveaways, new collections and as visual material for Stories and educational content.

This ensures a consistent brand presence, regardless of which brands make up the product range.

This is not a one-time project but a long-term collaboration spanning several years.

This continuity not only enables strong visual development but also sends a clear message: the collaboration is working and consistently delivers added value.