A fresh perspective for Soully’s Matcha Soda launch

Soully launched its Matcha Soda in a can for the first time - a crucial step toward retail distribution. For this launch, visual assets were needed that both aligned with the existing brand aesthetic and were versatile enough for a variety of uses.

The challenge: to create images that are not only “beautiful” but also integrate seamlessly into the existing brand identity and are instantly recognizable as Soully.

The photo shoot was consistently structured around the existing visual identity: bright, calm compositions, minimal props, and a clear focus on the product as the central element.

The goal was not to create a generic product photo, but rather a visual style that is instantly recognizable on social media and visually strengthens the brand.

The images were used immediately after the photo shoot for the product launch and served as a visual foundation for the marketing campaign surrounding the introduction of the new packaging.