Before founding Onda Socials, I collaborated with nuud, a sustainable deodorant, as a freelancer to create user-generated style content for their ads. The goal was to deliver authentic, relatable, real-life scenarios that could be directly integrated into their marketing activities.
The focus was on producing content that reflected the brand's values - sustainability, transparency, and authenticity - focusing on minimal ingredients that don't harm the body, while maintaining flexibility so the material could be used across multiple channels if needed.
