Before founding Onda Socials, I collaborated with AMARI Wear, a Swiss brand for active wear, as a freelancer to create user-generated style content for their campaigns. The goal was to deliver light and relatable visuals while promoting their end of summer sale that could be directly integrated into their marketing activities.
The focus was on producing content that reflected the brand's values - made for women, comfortability in mind, and making one feel comfortable regardless of what size - while maintaining flexibility so the material could be used across multiple channels and purposes.
